Simon Guille – Managing Director/Dealer Principal

Broome Motors Simon GuilleSimon is a man who knows the industry inside and out. Starting his career as an apprentice mechanic in 1984 with North City Holden, Perth, Simon’s passion for the automotive trade, attention to detail and perseverance lead to his first appointment as a Service Manager with Wild West Hyundai in the early 1990s.

A decade later, in 1999, Simon’s appointment as Service Manager for Shinju Motor Group saw him relocate to the Kimberley. It’s in this position that Simon learned the unique challenges presented by large dealership outside of the Perth metro area.

The highlight of Simon’s thirty-plus year career is the start-up of his own company – Broome Automotive PTY Ltd in 2005 and entering into the first dealership in less than two years of operation.


  • Broome Motors is a proud supporter of local community groups, charities and sporting clubs.

  • Speedway.

  • Southern Cross Care

  • Sirens of Silence

  • Rotary

  • Towns Football Club Broome

  • Broome Sea Rescue


  • Broome Regional Small Business Award 2007

  • Broome Regional Small Business Award 2011

  • Top 30 Isuzu Ute Dealer 2014-2017

  • Top 10 Isuzu Ute Dealer 2018 – 4th place

Opening Hours

Service & Parts Department
Mon: 7:30am - 5:00pm
Tue: 7:30am - 5:00pm
Wed: 7:30am - 5:00pm
Thu: 7:30am - 5:00pm
Fri: 7:30am - 5:00pm
Sat: Closed
Sun: Closed
Sales Department
Mon: 8:30am to 5:00pm
Tue: 8:30am to 5:00pm
Wed: 8:30am to 5:00pm
Thu: 8:30am to 5:00pm
Fri: 8:30am to 5:00pm
Sat: Closed
Sun: Closed
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